start with an interesting headlines that can capture the readers’ attention. but don’t go overboard with lines such as ‘get rich quick, find out how!’. simply said, avoid the headlines you see so often in spam emails.

be honest with your description of the product but be smart about it lor. if it’s 11.5 cm then you say ‘length approx 11.5 cm’. focus on what your products has, do not say too much what it cannot do, especially if your competitor has a similar product that has advantages over your product.

basically, create a desire to own the product.

Suanie, thanx for your advice, I will keep in mind..really need to learn more regarding this..